How Long Till You Escape Google’s Pit of Despair?

Nicole Lorraine
4 min readDec 23, 2020
How Long Till You Escape Google’s Pit of Despair?

The number one question our SEO company receives from clients about organic SEO is, “How quickly can I start to see my business on page one?” And our dreaded response is, “It depends.”

This isn’t a response to put you off or to give a mass generalization, but a response steeped in honesty.

When you begin working with SEO marketing and organically ranking with Google, it does take time.

It isn’t unusual to wait as long as six months before you start to notice positive movement. A lot can also depend on how much work is being put into your campaign.

If someone is telling you they can get your business to page one in a month, all organically, run…just run.

Unless you are investing in pay-per-click ads (PPC), getting to page one does not happen overnight. The downside to PPC is it can lead to exorbitant spending depending on your market and competitors.

With SEO, everyone is essentially starting from the same line, although some started the race before you got there. As you increase your online presence, you can catch up by showing value and building trust with Google.

Trust is Tops

Picture it. Think back to when you were a teenager and started at a new school. You are meeting so many new people daily and it’s hard to keep up.

But there are a few who you click with. They say the right things and make you feel comfortable around them.

Eventually, you start to let them into your life. You give them access to you. It takes some time, of course, but if they continue to be honest and gain value in your life, that will ultimately build trust.

That is organic SEO.

Trust and value takes time. Organic SEO rankings take time.

It is not uncommon in an SEO campaign for a client’s website to take four to six months before they appear on page one. And this is if they are doing everything right.

The reason to stick it out: the value your business will have once it appears on page one is priceless.

Sure you can run PPC ads all day and on page one, but ask yourself how often do you actually click on those ads? No often, if at all, right?

The ones we click on are the links listed on page one that don’t have to pay to be there.

Those links are there because Google trusts them and believes them to have value. Those are the links we click. Those are the links that will truly give you a return on investment.

There’s a Reason Why People Say, “Rome wasn’t built in a day.”

You have probably heard the saying how things that are worth it are worth waiting for. This is even true with digital marketing services and SEO strategy.

A quality SEO company will utilize dependable SEO tools to research your competitors and top keywords. By using a keyword research tool, they will implement those strong keywords into your website content and blogs.

But it doesn’t stop there.

A capable team will know the importance of checking the data to determine what is working and what isn’t. They will know when and how to pivot to keep your business moving up the ranking list.

If the marketing team you hired has done their job well and provided adequate SEO services, you should detect results within four to six months, sometimes sooner.

In a world of instant gratification, it’s hard to wait for results.

One thing to remember while working on your ranking is that when you get to page one through organic SEO, it does have a more lasting effect than PPC.

It’s going to take some time to get there, but with the right team behind you, results are only a click away.

A New Orleans SEO company, Write 2 Rank, we pride ourselves in knowing the value of data and use it to drive our SEO campaigns. Wanting to become more visible on Google and believe in the science? We’d love to work with you.



Nicole Lorraine

New Orleans native, Irish descent. Copywriter. Editor. SEO fledgling. I know a little about a lot and a lot about a little.