Benefits of SEO and Content Marketing

Nicole Lorraine
4 min readDec 3, 2020

How Content Builds Your Business

SEO agencies need to lock in their target audience almost immediately if they hope to keep someone interested.

There are so many options for what we recognize on the surface as the same product or service. Especially on the Internet.

It is the job of the SEO writer to use digital marketing and deliver content that will distinguish their client from the competition. All while making sure to use top-rated keywords relevant to your business to rise up in a search engine.

In a sea of businesses, potentially from all across the world, it is more important than ever before to provide a positive user experience and have quality, one-of-a-kind content.

Finding an SEO company who understands your vision and knows how to get your vision in front of the masses and get them to care…that is gold.

This blog post focuses on the importance of your business producing top-quality content and how finding the right company to take on that challenge can increase your chances of getting to page one on Google.

Capturing Quality Content

The most important thing a business can do in their content marketing effort is create content that people care about and present it in a way that makes the person feel like they can’t put it down.

Writing something innovative and original is one way to grab a reader’s attention. If someone picks up your article, and they learn something new, you have now shown that potential client you know what you’re talking about. This puts you ahead of the game.

Another way to produce quality content is finding out what your demographic wants or needs but are not getting from your competitors. Once you perfect that, move outside your demographic and show people why your business is vital no matter who you are.

Setting up a focus group can be costly and take up time people don’t have. A notable and growing alternative are creating quick and simple content experiences for your audience.

Online polls are an excellent way to reach out and learn from your clients…and more often than not, it’s free.

In setting up these polls or quizzes you are also actively getting a first-hand view from your potential clients. This can help you with future projects while you are building your brand.

Your content is like the front desk receptionist of a business. They are the first person you see when you walk in and their demeanor can make or break the decision to check-in.

If they are smiling and welcoming, you’re more likely to feel confident in where you are and who you are working with. You want your content to be inviting.

Quality content will give your past, present, and future clients’ confidence in what you offer and how it will benefit them.

Finding the Right SEO Writer

Top-notch content is key, however it is just as important to find a writer who understands your vision and can present it to the masses. They should also consider their client’s budget and how best to use that budget to increase their client’s visibility.

Being on the same page is extremely important when you have someone writing on behalf of your business, but it should also be noted the importance of working with a writer who is not merely a “Yes Man.” Part of their gig is to be the idea creator.

Their expertise is to procure, produce, and provide quality content in every piece they write. This should be done in a way to satisfy their client, of course.

But they are also there as an expert in their field and should be comfortable discussing what they believe should be done to hook a client into your business.

Be the Hero of your Business

The world we live in is filled with content everywhere you turn.

One of the most important, if not the most important, things you can do to build your business is having the ability to grab their attention in the midst of all the noise.

Quality content creation will do that. Informative content will do that. Unique content will do that.

You just have to find the Robin to your Batman.

For more information on how Write 2 Rank can be your content-creating whiz kid, you can contact us here.

Originally published at on December 3, 2020.



Nicole Lorraine

New Orleans native, Irish descent. Copywriter. Editor. SEO fledgling. I know a little about a lot and a lot about a little.