It is always nice to have options. Whether it’s choosing a sedan or SUV or simply choosing between Peter Pan Peanut Butter and Jiffy Peanut Butter, when we have choices, it gives us the ability to consider what we want and what works best for us.

Choices also apply to the oil and gas industry, specifically for upstream oil and gas companies.

One vital aspect of the oil and gas industry is choosing how to conduct your well logging. There are two main methods typically used: open-hole logging or cased-hole logging. …


The oil and gas industry would not function if not for wireline and e-line products.

When digging and once a wellbore is dug and casings are in place, it’s these tools that have the utmost important task when finding and extracting oil.

Wireline tools are used for many reasons in oil and gas exploration services.

In the beginnings of a project, they are used to bring materials and equipment successfully into and out of the borehole. …


Top 10 SEO Apps for 2021: Android
Top 10 SEO Apps for 2021: Android

Starting your own business can be challenging enough. With all the different ways to build your business, we are often left to wonder what works and what does not.

One relatively inexpensive way to track your business’s progress is through cellphone search engine optimization (SEO) apps. The only problem is what seems like an infinite amount of options at your fingertips.

Which ones are going to increase your online presence? What app has all the bells and whistles? Which ones are going to be easy to follow?

Well, hello, and welcome to your answer!

We did all the heavy lifting…


Top 10 iPhone SEO Apps for 2021
Top 10 iPhone SEO Apps for 2021

If there is one thing to remember when creating a digital marketing strategy this year: SEO is king (or queen).

Cheekiness aside, small businesses seeking professional SEO services may not be able to afford the high price of some SEO companies, but all is not lost. They can still utilize many iPhone apps on their own for SEO best practices.

Listed below are 10 iPhone apps you can use in your SEO strategy to hit online marketing out of the park in 2021.

Google Analytics

This app should come as no surprise to our list. It is definitely helpful to use an…


You would be hard-pressed to find anyone telling you the Oil and Gas Industry is not an essential part of our everyday lives.

Without it, the world’s economy would almost certainly come to a screeching halt.

E-line wireline services and e-line tools are only one facet of this industry, but just like all the other parts and pieces, they each have incredible importance in the function of the Oil and Gas Industry.

Let’s look at the facts:

The 13 members of OPEC (the Organization of the Petroleum Exporting Counries) share 79.4% of the global crude oil reserves. …


New Year, New Google Algorithm
New Year, New Google Algorithm

Finding a New Normal

Let’s face it, 2020 has been, in a word…interesting.

The entire world has had to shift their way of life over the past 10 months. Many people are now having to work from home. Something as simple as a grocery store run requires you to think ahead and make sure you don’t forget your mask.

This past year has brought significant changes to a variety of things, if not just about everything. This also includes how Google ranking in SEO works with digital marketing.


How Long Till You Escape Google’s Pit of Despair?
How Long Till You Escape Google’s Pit of Despair?

The number one question our SEO company receives from clients about organic SEO is, “How quickly can I start to see my business on page one?” And our dreaded response is, “It depends.”

This isn’t a response to put you off or to give a mass generalization, but a response steeped in honesty.

When you begin working with SEO marketing and organically ranking with Google, it does take time.

It isn’t unusual to wait as long as six months before you start to notice positive movement. …


It’s no surprise that Google searches and reading online reviews are top on the list when internet users research where they want to spend their money.

For businesses just starting out though, this can be a difficult feat when you don’t have the reviews yet and aren’t at the top of the search engines. That’s where an SEO company comes in.

One way to begin building your business is through SEO link building services.


The value of investing in the right wireline tools cannot be emphasized enough.

A lot hinges on the efficiency of upstream operations and sets the tone for the entire project. Ultimately, all companies want their projects to be done in a timely manner, be cost-efficient, and earn them a profit.

When starting a project on the right foot, wireline and e-line products are a critical tool used during drilling operations. A quality wireline is crucial for moving other equipment and tools throughout the casing. …


How Content Builds Your Business

SEO agencies need to lock in their target audience almost immediately if they hope to keep someone interested.

There are so many options for what we recognize on the surface as the same product or service. Especially on the Internet.

It is the job of the SEO writer to use digital marketing and deliver content that will distinguish their client from the competition. All while making sure to use top-rated keywords relevant to your business to rise up in a search engine.

In a sea of businesses, potentially from all across the world, it is more important than ever before…

Nicole Lorraine

New Orleans native, Irish descent. Copywriter. Editor. SEO fledgling. I know a little about a lot and a lot about a little.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store